BenQ just announced their acquisition of Siemens' handphone department last week and this was a big news. There are both positive and negative comments on this but I am quite impressed by their aggressiveness in expanding the business though that might be a difficult move. The handphone market is a very big game to play and it also involves huge investment. However, BenQ might be the very few Taiwanese companies that are willing to invest in the brand and trying their best to expand the business especially for the overseas markets. I think they are quite successful at the first stage. At least the majority of the consumers heard about them. Their task now is to conquer the various market places and to capture a bigger market share. Therefore, they deserve some encouragement for this decision as well as their ambition and courage to try.
Good Luck! BenQ-Siemens! Hope you can make it and I as a Taiwanese would be really proud of you.
2 comments:
I have quite a mixed feeling for this. I understand it's a very big news for a taiwanese company take over an international brand but still feel really sorry for the Siemens brand going to vanish in a few yrs time. sigh.
Not really sure how it would work out for both BenQ and Siemens in the end, but I do agree that it's a pitty if Siemens brand would vanish from the market. They do have good industry design and products. One of my friends just bought a nice phone from them and that gadget is really impressive.
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